Attracting FDI for Free Zone Authority in Sharjah through Investor Roadshows

Background

In the pursuit of economic advancement, attracting Foreign Direct Investment (FDI) stands as a pivotal strategy for fostering innovation and sustainable development. For Crescendo Worldwide, a leading advocate in global business facilitation, the collaboration with Hamriyah Free Zone Authority (Free Zone Authority in Sharjah) from 2022 to 2024 offered a transformative opportunity to showcase Sharjah's premier free zone as a magnet for investment. This case study unveils the strategic orchestration, targeted engagements, and tangible outcomes achieved during a dynamic 24-month journey of investor roadshows.

The Challenge

Crescendo Worldwide's mission
Position Free Zone Authority in Sharjah as the premier investment destination for medium and large companies across diverse sectors.
Sectors targeted
Industrial Manufacturing, Food Processing, Warehousing, Assembling and Light Weight Manufacturing, Oil & Gas, Logistics, and Pharmaceuticals.
Geographical focus
India, the UK, and Germany.
Multifaceted challenge
Orchestrate impactful investor roadshows in key cities, facilitate one-on-one B2B meetings and curate networking events to foster meaningful connections.

Strategic Approach

Crescendo Worldwide crafted a holistic strategy focusing on direct engagement through one-on-one investor B2B meetings, webinars, and networking dinners.
The selection of targeted countries and cities—Mumbai, Chennai, Bangalore, Kolkata, Delhi, Pune, Hyderabad, Gurugram, and Nagpur—was strategically aligned with Free Zone Authority in Sharjah's objectives and investor preferences.
Leveraging exclusive engagements and networking opportunities, Crescendo Worldwide positioned Free Zone Authority in Sharjah as the premier gateway to lucrative investment prospects within Sharjah's flourishing business ecosystem.

Execution and Impact

Crescendo Worldwide orchestrated a series of impactful initiatives over 24 months, exceeding expectations and reshaping Free Zone Authority in Sharjah's global investment standing.
Meticulously planned investor roadshows showcased Free Zone Authority in Sharjah's competitive advantages, cutting-edge infrastructure, and investor-friendly policies, attracting interest from over 500 medium and large companies across targeted sectors and regions.
Tangible outcomes included the establishment of 10+ warehouses and manufacturing facilities within the Free Zone Authority in Sharjah, reflecting the substantial investments attracted through the roadshows.
Additionally, 20 site visits arranged since 2023 highlighted Crescendo Worldwide's proactive approach to nurturing investor relationships and facilitating well-informed investment decisions.